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cascades luxury > CASCADES AFRICA

Cascades Africa has direct affliation with Cascades Konsult in London, and Cascades Luxury Retailers in Nigeria.

Cascades Africa is the distribution arm of our global operations responsible for the identification of high quality markets across the African continent. Arising from the significantly successful outing in Nigeria (easily the biggest market in Africa), we have secured the confidence of top Europeans brands eager to expand into other vibrant economies in the continent.

With 54 countries in Africa and a population estimated at 1.4billion, Africa holds immense opportunity for foreigners seeking to tap into the young and growing class of consumers in diverse sectors. The luxury perfume market is estimated at over $1b annually in Africa.

Cascades Africa have thus developed a business model tailor-made to the customs and tradition of each territory given the complexities in currencies, poor logistics connectivity and inefficient customs procedures.

Our model is to partner with the selected local companies in each territory. We are insistent on ensuring the premium standards comparable with the parent stores are met in each territory. There is also the incubation period between CascadesAfrica and the local company during which…Africa ensures harmonisation of business objectives.

Cascades Africa has exclusive distribution agreements with some major European brands that cover the following countries and territories.

We have just established exclusive partners in some of the locations, countries include:

  • Angola
  • Cameroun
  • Cote D’ Voire
  • DRC
  • Ghana
  • Kenya
  • Mauritius
  • Mozambique
  • Nigeria
  • Rwanda
  • Senegal
  • Seychelles
  • South Africa
  • Tanzania
  • Uganda